Client
Sueños Foundation
Sueños Foundation
Role
Brand Designer, UI/UX Designer
Brand Designer, UI/UX Designer
Overview
Sueños is a 501(c)(3) nonprofit organization founded in 2022. They are committed to working with vulnerable populations, including children and adolescents involved in the immigration and juvenile justice systems. The young people they serve face a multitude of challenges, including poverty and lack of access to quality education, healthcare, mental wellness support, and legal services.
Solution
I developed a comprehensive brand identity for Sueños that embodies their core values of promise, prosperity, and peace. This included creating a variety of marketing materials for the organization's staff, as well as designing printed materials for their inaugural gala events in Washington D.C. and Brownsville, Texas. In addition, I led the design of their website, which serves as a hub for prospective clients to learn about the humanitarian services offered, and provides a platform for potential sponsors to contribute to the organization's mission.
The Sueños word mark logo contains a ligature connecting the "e" and "ñ". The purpose behind the design was inspired by the foundation's pursuit to offer a continuum of care to immigrant children and formerly incarcerated youth. The foundation bridges the gaps and barriers that the at-risk youth may face in their journey.
Marketing Materials
Letterhead & Business Card
Mug
Spiral Notebook
Embroidered Button Up
Enamel Pin
